I’m a sales-driven marketer. What exactly does that mean? It means I spent a long time selling to customers for companies whose marketing was either non-existent, inadequate, or completely out of touch with the clients I spent my days in front of. So, I decided to do something about it. Effective marketing should feel like a warm conversation with an old friend, who is helping you solve your biggest problem.
“Effective marketing should feel like a warm conversation with an old friend, who is helping you solve your biggest problem.”
An Army of One
Selling is a lot harder when you start cold. I often found myself in positions where I either had to educate an entire market one client at a time or dispel misconceived notions based on lackluster marketing. Both take time and energy away from building a quality sales relationship. Instead of being 100% focused on a salesperson’s most important task: selling, I often had to backpedal to build or rebuild a relationship with my customers.
“I was tired of death by silo.”
It was RIDICULOUS. A colossal waste of time, money and resources. Mine, my client’s and my company’s. After a decade of going to work thinking, “I know there’s a better way to do this,” I finally decided to act on the impulse. Marketing should ALWAYS add value to the sales process and be interwoven in the sales cycle. I was tired of death by silo.
I had been analyzing competitors, researching customer behavior and designing my own marketing materials behind corporate’s back for years. Armed with front lines sales experience and a bachelor’s degree in psychology, I knew the missing piece was technical knowledge of marketing itself. So, I made the decision to leave sales and become a marketer. Not just any marketer. The BEST marketer. I would do it for all the salespeople out there pounding pavement, making the phones ring, and grinding hard every day to keep their companies profitable and growing. I went to work for a tech startup and emerged a revenue generation machine. I had become a sales-driven marketer. I earned results, but never, EVER at the cost of my team or my customers. Fluent in marketing automation, data and analytics, content strategy, inbound methodology, social media and more, I launched myself into the startup community and began disrupting immediately.
“The relationship between sales and marketing should be a bridge, not a dam.”
A Sales-Driven Marketer is Born
I didn’t expect it at the beginning of this journey, but I hadn’t just become a marketer. The relationship between sales and marketing should be a bridge, not a dam. I am the ultimate translator, uniquely qualified to understand both the sales perspective and the marketing vision, aligning them perfectly for public consumption. I am an engineer, building an infrastructure of processes that support short and long-term growth. I’m a chemist, mixing technology, data and creativity to execute the perfect profit-generating formula. I’m a therapist, understanding and nurturing the deep needs of my founders, salespeople and customers.
“Sales-driven marketing focuses on aligning structure, process, purpose and people to propel a brand beyond the competition.”
Today, I pursue my passion for helping startups go from invisible to dominators of their vertical. It’s a rush to help people achieve success this way. Sales-driven marketing focuses on aligning structure, process, purpose and people to propel a brand beyond the competition. What kind of marketer are you? If you’re not a sales-driven marketer, you should be.
Saylor is the Marketing and Communications Manager for a global SaaS company in Denver, CO. She loves mentoring others on their career journeys, running her marketing consultancy, Anchor Element, as a side hustle and getting her fill of all the adventure this life has to offer.